THE ACADEMY FOR INNOVATIVE DESIGN & DEVELOPMENT

WE ENABLE THE BRIGHT FUTURE OF CLOTHING

„TO BE SEEN AS AN INDIVIDUAL WITH STRENGTHS AND WEAKNESSES, WITH CREATIVITY AND TALENT IS DEEPLY ROOTED IN EVERYTHING WE DO.“

OUR PHILOSOPHY

Working with industry leading experts and upcoming talents as well as a deep understanding of our values is what makes us unique. We meet each other at eye level, with respect and generosity, with attention and thoughtfulness. We foster a feeling of gratitude and fairness and we are responsible for our professional and personal development.

We are:
TANGIBLE
SUSTAINABLE
OPEN

MEET OUR TEAM

ALEXA

FOUNDER & CEO
VISION, CONCEPT, NETWORK

Alexa Dehmel started her textile career as a student of ESMOD Design University, Paris, a place she later returned to accept a position as a lecturer. Alexa has many years of experience in the fashion industry and opened Active Sports Design in 2005. Her passion for sports combined with an understanding of what is needed and what works enables her to create great designs for all types of active sports and sportswear styles. In 2009, she founded e.g. the Performance Forum at Performance Days fair and has guided its development continuously through the following years. Her tremendous knowledge, a deep understanding of trends and ecxellence in craftmannship brought her to the idea to launch BARTENSTEIN Academy.

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GERD

PARTNER & CEO
OPERATIONS, ELEARNING,
NETWORK

Gerd Bittl-Fröhlich grew up in the sports business, brings more than 25 years of experience in this business with him, 12 years of which he spent in his parents' sports house (6 years as managing director). Afterwards he started with the structure of a large sport portal in the Internet with selling, consultation and training in the sport industry, as well as particularly in commercial enterprises (economical/IT/organization), and ownst he training portal sportsella.com since 2007. His roots: Munich. His enthusiasm for sports: snowboarding, biking, mountaineering, waking, surfing.

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THE BARTENSTEIN TEAM

The most competent specialists from all areas of the textile industry, from design, production and material science to sustainability, are available as a team to hold the lectures, trainings and further education courses in accordance with the latest standards of the apparel industry.

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OUR VALUES…
… ARE BASED ON FUNDAMENTAL HUMANITARIAN PRINCIPLES

Sustainability has been at the heart of BARTENSTEIN since the very beginning and therefore we put equal emphasis on the three following subjects:
We attach importance to sustainability in our actions and teaching, with our students and partners, because the awareness for our nature will lead to relevant changes in all areas of
We are conntected to an outdoor lifestyle and develop innovative garments for this purpose because the population's desire to be close to nature increases and will reach new heights.

WE KEEP OUR HOUSE CLEAN

SPACE TO THINK, SPACE TO CREATE, SPACE TO CONNECT, PRODUCE AND PRESENT

BARTENSTEIN is equipped with machinery that meets the highest standards and triggers innovation. A digital database, material archive and library all serve as a source of knowledge and inspiration for creative thinking processes. Our Tech Park enables prototyping and small series production and the Academy teaches you everything important about design, fabrics, evelopment and production. We give you space to think, create, produce and present – all at once.

WE EQUIP THE RIGHT PEOPLE WITH SPACE AND EXPERTISE.

GAIN EXPERTISE WITH OUR STUDY PROGRAMS AND WORKSHOPS

The expertise needed to design, develop and manufacture a highly technical garment has changed radically. Today, design, aesthetics and engineering meet a level of digitization that does not only pose major challenges to the apparel industry, but also offers tremendous opportunities. Current matters are covered in our workshops, study programs and events. The BARTENSTEIN Academy offers deep insights into the topics design, fabrics, sustainability and production.